The NBA and Marketing
The National Basketball League is an international professional basketball league located in North America. The league consists of thirty teams and is among the four major competitive sports leagues in the United States, Canada and Mexico. It is also the highest-rated women’s professional league in the planet. The Charlotte Hornets is the most popular team among NBA players and the Eastern Conference. The Orlando Magic and the Miami Heat are the top teams in the Western Conference.
The referees, the scoring clock and the game rules are different in the NBA than they are in other professional sports. This makes it difficult to follow along with live action on television. Although the basic rules of basketball are the same in all leagues, the rules for each league may vary slightly or even radically. For instance, one team must get five shots before any other team can take the floor and they cannot hold the ball less than five minutes while the playing time clock is running. The travel clock is used to measure the length of time a player has to return to the bench after a foul.
The salary cap is another way that the NBA makes money. Every team is required to provide their players with guaranteed contracts and salary caps keep players from earning more than their market value. Revenue sharing is also a major source of NBA revenue. Revenue sharing is when a portion of the total basketball-related income is given to the teams as a share of their overall income. The amount is based on how many tickets you sell and how many advertisements you buy, but the bottom line is that every team member contributes to the revenue. The revenue sharing system benefits not only players but also owners of teams.