The National Basketball Association is an international professional basketball organization in North America. The league consists of 30 different teams and is considered one of the major four international professional sports leagues in the US and Canada. It is also the second-most popular men’s professional sports league in the world. As far as popularity is concerned, the NBA is ahead of all other professional sports league that is why it receives so much interest from the viewers and from the sports lovers. There are various controversies regarding the NBA, especially regarding the labor and player issues but these controversies have been settled after the conclusion of the previous season.

In order to maintain its strong position as one of the leading leagues in North America, it has to develop its team, its management, its leadership and its marketing strategy so that it can maintain the high standards and the vision statement it has formulated while being founded. The recent controversy concerning the owners of the American basketball team has created another big challenge for the NBA, which is currently working on its new collective bargaining agreement with the players’ association. So the NBA needs to develop its leadership and the way it addresses the challenges it faces in terms of business and maintaining the standards that have made it what it is today.

Aside from having the best players in the league, the most successful teams win the most money and attract the most fans because the NBA offers a great atmosphere and a very interesting competition where each team performs at its full potential. The international appeal and the fact that every game is played within an international arena make the NBA very popular and makes it easier for fans from any part of the world to catch a live NBA game. The fact that there are a number of countries that broadcast NBA games has also made the NBA very popular in terms of foreign expansion.